The Brand
Formulated in Europe. Shipped worldwide.
7,000
Verified reviews
Our Best Sellers
The three our customers reorder most — starting with the strips.
Award-winning whitening dentist
Dr. Elena Vasari
Cosmetic dentist, specialist in tooth whitening
“I put my own patients on the fourteen-day NIMA course. In our testing on 212 people the average smile came out 6.4 shades lighter by day fourteen, with almost no one reporting sensitivity. It is the at-home whitening I endorse.”
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How it works
The Formula — in 4 steps
Whitening Strips
Fourteen no-slip strips. Thirty minutes a day, and a smile that looks like you had it done professionally.
The Process
Four steps. That is all.
The Starter Kit — everything you need for your first 14 days.
14 strips, 14 days, one complete smile reset. Your full process, packed and ready.
The Brand
The Evidence
We would rather show youthan tell you.
Live preview
See your smile transform.
Turn on your camera and preview the result on your own smile. Nothing is uploaded — everything runs in your browser.
Before
Allow camera access to preview NIMA on your own smile. Stand in a well-lit spot — good lighting gives the most accurate result.
- 01Start your camera
Runs locally in the browser. No footage is stored or sent anywhere.
- 02Find good light & smile
Face a window or light source so your teeth are clearly visible — dim rooms reduce accuracy.
- 03Tap whiten my smile
See your full NIMA result instantly — tap show before to switch back to your natural shade.
A preview only. Individual results vary.
Choose your process
Three ways to get 6 shades whiter.
Every bundle runs the same fourteen-day protocol. The only question is how fast you want it — and how long you want to keep it.
NIMA