NIMA
★★★★★
Sensitivity gone
Cold water used to make me wince. Six weeks in, it does not. The paste itself is mild and not chalky.
The daily paste
Whitening Toothpaste
One low-abrasion paste that holds your shade rather than sanding it lighter. Nano-hydroxyapatite rebuilds the enamel surface, xylitol protects it, and a gentle polish keeps new stain from settling.
The step you never skip. Gentle enough for sensitive teeth, twice a day, every day.
1
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Build Your Process
The course
Whitening Strips
Daily rinse
Stain Whitening Mouthwash
Nightly repair
Enamel Armour Serum
- Use a pea-sized amount on a soft brush.
- Brush thoroughly for two minutes.
- Spit out. Rinsing is optional; leaving a trace behind extends the mineral contact.
- Use morning and night.
Brush before the whitening strip rather than after, so the enamel is clean when the strip goes on.
Formula key
Whitening power
Sensitivity comfort
Enamel support
Instant brightness
Freshness
Shade hold
★★★★★Sensitivity gone — Jonas Feldmann, Switzerland★★★★★Holds my result — Amelia Hart, United Kingdom★★★★★Not gritty — Lukas Novotny, Czechia★★★★★Good foam, no SLS — Freya Andersen, Denmark★★★★★Family sized habit — Georgios Petrou, Cyprus★★★★★Daily cleaning routine — Isabelle Dubois, France★★★★★Gentle on gums — Alessandro Ricci, Italy★★★★★Keeps my shade — Sofia Lindqvist, Sweden★★★★★Pleasant taste — Bjorn Jensen, Denmark★★★★★Good for daily use — Maria Garcia, Spain★★★★★Effective for upkeep — Patrick Müller, Germany★★★★★Smooth tooth surface — Elena Popescu, Romania★★★★★Fresh breath — Jan Kowalski, Poland★★★★★No harsh ingredients — Anna Petrova, Bulgaria★★★★★Regular toothpaste — Louis Martin, France★★★★★Noticeable cleanliness — Clara Schmidt, Germany★★★★★Daily dental care — Antonio Rossi, Italy★★★★★Maintains brightness — Eva Varga, Hungary★★★★★Good for enamel — Finn O'Connell, Ireland★★★★★Gentle on mouth — Laura Costa, Portugal★★★★★Daily staple — Maximilian Bauer, Germany★★★★★Clean teeth feeling — Olga Ivanova, Czech Republic★★★★★Routine toothpaste — David Novak, Slovakia★★★★★Reliable product — Sophie Dubois, Belgium★★★★★Oral hygiene aid — Markus Berg, Norway★★★★★Mild and effective — Chloe Davies, United Kingdom★★★★★Standard toothpaste — Nikolaos Karras, Greece★★★★★Smoothness lasts — Camille Leroy, France★★★★★Good enamel care — Lena Richter, Austria★★★★★Daily fresh feeling — Giovanni Moretti, Italy
Beautiful ingredients.
Three actives, chosen for what they do and left to do it.
Nano-Hydroxyapatite (n-HA)
The nanoscale form of hydroxyapatite, a biomimetic calcium phosphate mineral identical to the compound that naturally makes up 97% of your tooth enamel and 70% of your dentin. The subject of significant research across dentistry and oral care for decades.
Xylitol
A natural sweetener from fruits, vegetables, and birch trees. Sweet on your tongue, invisible to oral bacteria. Decades of dental research backs it.
Coconut Oil
From coconuts, known for oil pulling and traditional wellness. Smooth, nourishing, plant powered.
Recyclable
Vegan
Fluoride Free
Paraben Free
Cruelty Free
Gluten Free
Beautiful results.
Real customers, unretouched, photographed in daylight on day one and day fourteen.
As featured in
COSMOPOLITANForbesbillboardBYRDIEaskmenESSENCEmarie claireNEW YORK POSTWIREDOprah DailyCOSMOPOLITANForbesbillboardBYRDIEaskmenESSENCEmarie claireNEW YORK POSTWIREDOprah DailyCOSMOPOLITANForbesbillboardBYRDIEaskmenESSENCEmarie claireNEW YORK POSTWIREDOprah Daily
Questions? We have answers.
Most rely on heavy abrasives. This one is low abrasion and works by rebuilding and polishing the enamel surface instead of wearing it down.
4.7 out of 5
★★★★★
Holds my result
I finished the strips in March and this has kept the shade steady since.
★★★★★
Not gritty
Other whitening pastes felt like brushing with sand. This is smooth and still leaves the teeth squeaky.
★★★★★
Family sized habit
Both of us use it and a tube still lasts a month. Fresh, mild mint, no burn.
★★★★★
Daily cleaning routine
I use this toothpaste twice a day. My teeth feel smooth after brushing.
★★★★★
Gentle on gums
This toothpaste is not harsh on my gums. It provides a clean feeling.
6 out of 934 Reviews